SAN FRANCISCO ARTS COMMISSION
My Role: 3 UX Designers | Timeline: 2 week duration | Project: Conceptual
Team: 3 UX Designers | Tools: Sketch, InVision, Photoshop, Keynote
Methods: Competitive Analysis, User Research, Contextual Inquiry, Empathy Mapping, Design Studio, Usability Testing, Wireframing, Rapid Prototyping
Sfac (San Francisco Arts Commission) is a City art agency that promotes art throughout the city’s communities and urban environment. They oversee and install art investments all throughout the city helping to shape cultural innovation.
Many SF residents felt that Sfac’s art investments have been of questionable value. Complaints have been made about the agency's website due to the lack of resources/opportunities provided to them. Sfac approached our team to design a website encouraging residents to participate in their art selection process.
What I Did
I worked as the UX Designer to assist in redesigning Sfac's website to establish transparency with local residents regarding future art investments.
Our design process began with learning how SFAC operated as an organization and their impact on the city. To do this, we visited a few art galleries operated by Sfac and observed how people interacted. During this time we conducted dozens of interviews and surveys with visitors and Sfac staff. With a better understanding of the organization, our next step was determining who our target audience was.
Prior to research we assumed Sfac's target audience for this project would be San Francisco artists. During our interviews with people who identified as artists and those who don't, we learned that every artist we spoke to wanted to see more actionable engagement from Sfac. This confirmed that local artists were the users we were designing for.
Below we created an empathy map detailing a few insights about SF artists. Once we felt comfortable, I mocked up a persona that would better represent our users.
We used a design studio to brainstorm ideas to design our solution. This was a turning point in the design process since it was my team's first attempt at solution ideation.
Our MVP was based on Feature Prioritization. This allowed us to build the most crucial elements of the solution first.
The end result was a high fidelity prototype geared towards artists in San Francisco. Through this design, artist engagement was addressed by presenting opportunities to get involved with upcoming art projects through the homepage, and transparency was establish by sharing more project details in a clear and digestible manner.